by Bea James, senior manager of organic, natural and sustainable programs
Wednesday, October 24, 2012
This summer I took a special trip to Milwaukie, Oregon where I met a legend in the natural food industry: Bob Moore, owner and creator of Bob’s Red Mill. Bob has built this company with sales that now exceed $75 million a year in whole-grain flours and cereals.
Bob Moore in front of his whole grain store, restaurant and visitor center
What truly makes Bob’s products remarkable is that the grains are stone milled, or ground. Stone grinding creates rough edges that give character and preserves the wholesomeness without stripping it apart and diminishing the true flavor of the grains. “Whole grains are a better bet,” says Bob. “There is an art to stone grinding them. I design and make my own stone mills so I know the grains will be milled the best way.”