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The perfect catch: Monterey Bay Aquarium

Posted by by Bea James, senior manager of organic, natural and sustainable programs
Tuesday, September 10, 2013

As I stared into an exhibit at Monterey Bay Aquarium in California, I noticed something strange.
“What is that, seaweed?”
“Nope,” a guide told me, “that’s actually a seahorse.”

The more I looked, the more it amazed me that this delicate creature lives among two million different species of marine life in the ocean. At that moment, my appreciation deepened significantly for those devoted to preserving our oceans’ habitats, and no one does a better job of that than Monterey Bay Aquarium.

That’s why we recently formed a partnership with Monterey Bay Aquarium as part of our growing Responsibly Sourced program. We’re deeply committed to offering our customers a wide variety of responsibly sourced wild-caught and farm-raised seafood through partnerships with highly respected third-party organizations such as Monterey Bay Aquarium. These organizations verify that fisheries are utilizing sustainable practices that preserve and improve our oceans’ ecosystems.

“This is a great opportunity for us,” said Shawn Cronin, business outreach manager at Monterey Bay Aquarium. “We are looking forward to interacting directly with the consumers through a retail partnership with Lunds and Byerly’s”.

If you’re not familiar with Monterey Bay Aquarium, it was founded in 1984 and located on the site of a former sardine cannery near the Pacific Ocean in Monterey, California. It offers the most amazing peek into our oceans’ wildlife, without actually getting wet. Monterey Bay Aquarium specializes in providing marine education through tours, classes, and a massive aquarium filled with more than 600 different species.

During our vist to the aquarium in 2012, we met with the Monterey Bay Aquarium Seafood Watch team to find a way to create a partnership that would help our company reach a goal of offering only sustainable seafood choices to our customers.

Seafood Watch is a program designed to raise awareness about the importance of buying seafood from sustainable sources. This group maintains a comprehensive library of scientific information on the sustainable status of various seafood species. This list is well known for being the best sustainable seafood tracker in the world.

There are more than 2,500 seafood recommendations recorded on the Seafood Watch list, and each has a specific sustainable code: best choice, good alternative or avoid. This list is continuously updated and is a valuable resource to help our seafood suppliers and purchasing team make sound, sustainable decisions for our customers. While we currently have many fish that are listed as best choice and good alternative by Seafood Watch, our goal is to carry only seafood listed as a best choice within the next few years. Additionally, we are utilizing Monterey Bay Aquarium’s remarkable expertise to enrich our seafood staff in their continuing education.

By working with marine experts like Monterey Bay Aquarium, we feel confident we are providing you with the very best in sustainable seafood choices. You can find sustainable seafood in our stores wherever you see our Responsibly Sourced symbol.

Tags: sustainable seafoodresponsibly sourcedseafood watchMonterey Bay Aquarium

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