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A Tradition of Quality

Tres Lund 
Tres Lund

CEO, Lunds and Byerly’s

It’s a wonderful thing when personal and professional passions collide. Growing up in a merchant family that dates back more than seven decades with the founding of our company by my grandfather, Russell Lund, Sr., my professional passion has always centered on being a grocery retailer committed to offering customers a sensational shopping experience.

One of my deep-seated personal passions is ranching, more specifically raising horses and livestock. It’s a passion that was developed while in college at the University of Montana. During holiday breaks from school I was afforded the opportunity to help some of my college friends brand and ship cattle. Those memorable experiences eventually led me to purchase a small ranch just west of the Twin Cities where my family raises stock horses and cattle.

When we at Lunds and Byerly’s set out to find a beef supplier that, like us, frames their business philosophy around quality, integrity and innovation, you can imagine my eagerness to be involved in the process.

What we discovered was what I consider to be a once-in-a-generation opportunity to partner exclusively with Double R Ranch and its parent company, Agri Beef Co.

This multi-generational, family-owned company is recognized not only for raising high-quality cattle, but also for a genuine commitment to animal well-being and environmental stewardship. It’s a legacy that began with the late Robert Rebholtz, Sr. and continues today under the leadership of his son, Robert Rebholtz, Jr.

I can tell you firsthand that the passion Robert and his entire team have for quality and innovation in the ranching industry parallels the passion our company has for quality and innovation in the grocery industry.

From the ranch to your table, you can be assured you are going to get a high-quality, consistent cut of beef every time you shop at our stores.