Season's finest blackberries
Posted by by Colin Lyons, produce buyer
Friday, May 10, 2013
I have the pleasure of being the buyer for our berry category at Lunds and Byerly’s. I say “the pleasure” because I cannot think of another category more exciting, fresh, or delicious than berries.
It is fun to be able to offer such delicious berries at a real value to our customers. Certainly the most popular of the berries is strawberries. They are always a beautiful, bright red color and can immediately put a smile on anyone’s face.
Blackberries are also popular in our stores, but right now is the absolute best time of the year to buy! For a limited time, and exclusively at Lunds and Byerlys, we are offering Driscoll’s season’s finest blackberries.
These blackberries are not the lip puckering, eye squinting, sour berries you may be familiar with. The season’s finest bring blackberries, and the entire berry category, to a whole new level.
Unbelievably big with unparalleled flavor, Driscoll’s holds these berries to a higher standard. They are sorted for their size and tested for sugar content to make sure everyone who tries them will have an experience they will not forget.
The moment I first had one, it was clear this was the best berry I had ever eaten. And I am not alone. People have been calling and writing me simply to say they were blown away by the flavor.
I have only one request of you: do yourself a favor and pick up just one package of these berries. I am willing to bet you won’t be able to eat the whole thing yourself. Why? I am so confident in the sweet flavor, the first thing you will say after you take a bite will be, “You gotta taste this!”
Let me know what you think!